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Min Kaffe Wins “The BrandLaureate SMEs Best Brands Award” - 28 Mar 2019

 

BAMBOO SALT COFFEE MIN KAFFE RECEIVES THE BRANDLAUREATE SMES BESTBRANDS AWARDS 

Kuala Lumpur, 27 Mar 2019 - Min Kaffe, a premium bamboo salt coffee, and one of Sahajidah Hai-O Marketing’s best-selling products wins the BrandLaureate SMEs BestBrands Awards for the category of Most Established Brand Awards, BestBrands in Consumer – Premium Coffee. The award ceremony was held at the Majestic Hotel on 27 March 2019 during The BrandLaureate’s Gala Night. 

Mr. Tan Keng Kang, Managing Director of Hai-O Group received the award from President of The BrandLaureate Dr. KK Johan, Chairman of The BrandLaureate Tan Sri Rainer Althoff, and Dato’ Robert Wong. Mr. Tan dedicated the award to the entrepreneurs, customers, and employees of Sahajidah Hai-O Marketing. “We couldn’t have done it without their commitment and support these years. Being a premium coffee product that is unique, tasty and contains bamboo salt, I’m honoured that Min Kaffe has finally received the recognition that it well deserves,” said Mr. Tan.


(From right) Tan Sri Rainer Althoff, Tan Keng Kang, Dr. KK Johan dan Dato’ Robert Wong

The BrandLaureate Award is initiated by Asia Pacific Brand Foundation (APBF), a non-profit organisation founded since 2005 dedicated to developing brands in a myriad of business backdrops. It is also the only Brands and Branding Award endorsed by His Royal Highness Duli Yang Maha Mulia Yang Di-Pertuan Agong,Tuanku Mizan Zainal Abidin Ibni Almarhum Sultan Mahmud Al-Muktafi Billah Shah, the 13th King of Malaysia. 

The APBF has embarked on many initiatives through the BrandLaureate to support its brand mission, with one of the significant events initiated is the BrandLaureate SMEs BestBrands Awards.

 “This award is a testament and acknowledgement to our effort in ensuring the highest quality for Min Kaffe. After spending years of hard work and research in improvising and perfecting the product, I can say that Min Kaffe, being the original bamboo salt coffee, is truly one of the most unique and innovative coffee products in the market. Therefore, it is my hope that Min Kaffe will continue to garner greater visibility and recognitions in the near future,” Mr. Tan added.  

Made of Robusta coffee powder and 100% bamboo salt from Korea, Min Kaffe is a premium coffee that provides a source of magnesium that helps promote calcium absorption and energy production. It tastes unique and delicious, and has an exuberant aroma, It was first introduced to the market in 2008, and is currently distributed in Malaysia, Indonesia, Singapore & Brunei.